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Everything You Need to Know About Pinterese for Business

Pinterest is a platform that allows users to share and save content to virtual collections called pinboards (also referred to as simply “boards”). The social network has both a website and a mobile app, and was launched in 2010 by co-founders Ben Silbermann, Evan Sharp and Paul Sciarra. Initially, the website was available only in a closed beta model, and users could join only by invitation until August 2012, when Pinterest opened to the public.

The platform has a unique demographic in that the vast majority of its more than 100 million active users (according to Venture Beat) are female. A comScore study found that approximately 71 percent of Pinterest users in December 2014 were women, according to The Wall Street Journal.

Creating your account

To use Pinterest, you first have to sign up for an account. For businesses, it’s really important that you make sure you specifically sign up for a business account. Using the main sign-up page creates personal accounts — to create a business account, go here.

It’s important to make this distinction because business accounts, while free like personal Pinterest accounts, give you access to features to help your business thrive on the platform, like analytics tools.

To sign up for a business account, you need to enter your email address, a password, the name of your business and your website (though including your website is optional). You also need to select what type of business you run from a drop-down menu. From there, you can set up your profile.

When you log in to your Pinterest account, you’re taken to your home feed. Your home feed shows you all of the most recent pins from the other Pinterest accounts you follow and features endless scrolling for seamless browsing.

Across the top of each page you visit on Pinterest, there is a large search bar. To the left, you’ll see the Pinterest logo (which takes you back to the home page when clicked), as well as menu options for Analytics and Ads. To the right, there is a drop-down menu, which displays links to all of the categories you can browse through on the platform.

The + allows you to quick-add a new pin or create a new ad, and the chat button pulls up a drop-down menu with three options: News, You and Messages. News displays trending pins and other site updates; You shows your notifications from when other users interact with your pins, and Messages pulls up your messages with other Pinterest users.

Clicking your profile picture pulls up a drop-down menu with options to go to your profile to see all your boards and pins, as well as to access your settings, billing, ads support and the platform’s Help page, and to log out of your account.

So what exactly are pins and boards? Well, in simple terms, pins are the content you share on Pinterest, and boards are how you organize that content — sort of like visual bookmarks. Before you can start pinning anything, you need to create your boards.

Creating your boards

To create your first Pinterest board, go to your profile and you’ll see a red Create Board button.

Once you click, a box will pop up with the information you need to fill in. You can enter a name for your board and a description of what your board is about (these are optional, but should be filled out as they can help people discover your boards more often), and select a category for it (also optional, but very important for the same reasons). In addition, you can choose to keep your board secret, so that only you have access to it.

At the bottom of the box, you’ll also see an option entitled “Collaborators,” with a text box where you can invite other Pinterest users by username or email. Adding other users to your board creates a group board, which will show up on both your profile and the other users’ profiles; everyone added to the board can contribute pins.

Once you’re done filling out your board’s information, just click Create, and you’re done. From there, you can start adding pins.

To create subsequent boards, simply go to your profile page and in the space to the left of your existing boards, you’ll see a rectangular gray space with a Create a Board button. From there, you’ll follow the same steps.

Adding pins

You can add pins to your Pinterest boards in a few different ways. To add your own content to Pinterest, go to the board you want to pin to (or use the + button from the top of the page) and click the Add a Pin button. A box will pop up with the options to add a pin from the Web or from your computer.

If you decide to add a pin from the Web, Pinterest will prompt you to enter a link to the page you’re pinning from.

Once you enter the link, you’ll be taken to a page that shows all of the images from that website, as well as existing pins that were created by others from that website’s domain. You can then select the picture you want to pin by hovering over the image and clicking the Pin it button.

This will open a box that allows you to enter a description for your pin. It also allows you to choose a board for your pin, so if you started by selecting the wrong board, you can change it without going back. You can also create a new board to pin to, and choosing this option will let you name your new board, and select whether or not you’d like to add collaborators or keep the board secret. You’ll have to go back into this board later to edit it if you’d like to add a description and choose a category. When you’re done perfecting your pin, click the Create button. Pinning content from the Web will ensure that your pin links back to the website it came from.

If you choose to add a pin from your computer, Pinterest will prompt you to select and upload an image file.

From there, the process of adding a pin is the same as above. Regardless of the way you choose to add your pins, you can always go back to specific pins to edit their descriptions, move them to different boards or delete them altogether.